Impact at a glance
46%
Checkout Conversion Lift
20%
Brand Favorability Lift
10%
Growth in Payment Volume
Bringing the Brand to Life
The refresh focused on creating a more modern, cohesive, and scalable experience across PayPal's digital ecosystem.
Selected work
Scaling PayPal's global brand
Designed a cross-platform brand refresh that modernized PayPal's web and mobile experiences while improving usability and visual consistency.